The Community Response

arielpuma“If your goal is to kill a Main Street—to drive a stake through the heart of a livable community like Dunsborough —I would direct you to place a modern petrol station at a key corner.”

— Jeff Speck, AICP CNU-A LEED-AP Hon. ASLA, Author, Walkable City

October 2015

Development plans for Lot 108 Dunn Bay Road are published.  Nineteen submissions are made from the community against the development. Four are in favour, one of whom works for one of the developers.

cropped-entrance1.jpegDecember 14, 2015

Seven members of the community roundaboutmake presentations to the JDAP against the proposal pointing out amenity, environmental and traffic issues. JDAP unanimously turns down proposal.  The developers, DCSC, appeal to the SAT that it is a convenience store with 6 petrol bays, rather than a petrol station, even though 90% of the land is dedicated to petrol station operations and parking. SAT agrees and sends proposal to mediation.

November 14, 2016

pumasmallThe proposal comes before the JDAP again.  Six residents make presentations against. Neigboring businesses fear the development will drive clients away due to traffic, noise and air quality issues. JDAP again unanimously turns down the proposal. Developers immediately say they are appealing and have already scheduled the date.

November 16, 2016

rally1With 24 hour notice, the first community rally to protest the DCSC appeal to the SAT takes place. Roughly 100 people attend. There is agreement to set up a working group to focus on the issue.

Late November, 2016

committeeCommittees meet to work out strategy to involve the community in the issue and to work with the media in publicizing it. Local residents are drafted in to help. A Facebook page is created. Banners are created and positioned on roads leading into Dunsborough


December 17, 2016

rally2rally2streetsmlSecond community rally.  Roughly 700 meet at the post office and march through the town to the site of the petrol station where they were met by  a full scale replica of the planned Puma sign. After speeches the crowd takes part in a Mannequin challenge (available here) which has over 11,000 views on Facebook.


December 17, 2016

The community presents DCSC, the owners of Lot 108 Dunn Bay Road,  with a propsal to purchase the land.  The money woulod have come from crowd funding in the community.  The offer was rejected.

December 22, 2017

peternewmanRenowned sustainability expert, advisor and author Professor Peter Newman and his Curtin University colleague Jemma Green, who is a City of Perth Councillor,  are in a video saying putting a third petrol station on the main street will set Dunsborough on a downwards spiral.

December 22-January 1

jamtrish1Community rosters monitor traffic at corner of Cyrillean Road and Dunn Bay Road for congestion.

January 11, 2017

pollardActor and local resident Myles Pollard stars in a
“Call to Action”  video urging the community to come to the next rally.  Residents of Dunsborough stand up and show their support. It is available here.



Mid January

paintingsLocal artists Cate Edwards, Douglas Kirsop and Mary-Lynne Stratton donate work done at the second rally for an auction to raise funds for the campaign and to publicize the next rally.

January 21, 2017

rallypan1Community has third rally.  About 850 march down from Lions Park to the foreshore to “spell it out” that we don’t want the Puma petrol station in the main street.   See it here.  A second mannequin challenge (available here) has over 7,000 views on Facebook within days of the rally.satrallyNovember 11.2016-January 25. 2017

There are over 65 news reports in the local, state and national media on the Dunsborough fight to keep Puma out of Dunn Bay Road. This includes ABC TV and radio, Channel 7 Today Tonight, GWN News, the West, The Age, Sydney Morning Herald. See the breakdown  here: puma2go-media-coverage

January 24, 2017

As of January 24, there were 2,435 signatures to the written petition calling for the development not to go ahead.  There were 1,728 signatures to the on-line petition.

January 28, 2017

puma2go puts an ad and letter to the editor in the Post Newspapers, Perth:

finalpostadFebruary 1 & 2 2017

Puma2Go reps and COB councillor attend the SAT hearing.

August 25, 2017

PUMA2Go visits Puma Energy global headquarters in Singapore.  There is no one from Puma Energy there.  It appears to be a headquaters for tax purposes only.


September 2, 2017

A community meeting is held to discuss the SAT decision. Over 150 attend including the mayor and councillors.  It was agreed the fight would be continued.  There was a call for taking a stronger approach towards the developers, DCSC.  More community members signed up and the PUMA2GO campaign was reinvigorated.

September 11, 2017

A meeting is held with the mayor and chief planning officer. The COB agrees to write to the Minister for Planning and the JDAP requesting an appeal of the SAT decision.

November 23, 2017

GWN7″s Today Tonight reports on the “David and Goliath” battle against the petrol station.  See it here.

All of 2017

Over 2,000 pledges are made to boycott the Puma petrol station/convenience store if it goes ahead.

January 30, 2018

Dunsborough and Districts Progress Assn. (DDPA) releases poll that shows over 99% of the residents of the Dunsborough area do not want the petrol/convenience store in the centre of Dunsborough.